What We Do
We build four things, and they work as one system: AI that talks to your customers, automation that runs the work behind them, the CRM that keeps the record, and the site it all starts from.
AI Calling Agents
Never miss another lead. Our AI calling agents answer inbound calls, qualify prospects, and book appointments around the clock, including nights, weekends, and every hour your team is off the clock. For service-based businesses like HVAC, plumbing, and clinics, that means every after-hours call becomes a booked job instead of a missed opportunity. This includes:
Inbound answering
every call answered within two minutes, including the ones that arrive at midnight or while your team is already on a job
Qualification
the agent asks what your team would ask, so what reaches you is already sorted rather than a list of numbers to call back
Booking in the call
appointments written into the calendar while the caller is still on the line, not after someone gets round to it
Handover notes
the caller’s details and a written summary land in the CRM before anyone picks the conversation back up
The work happens without you.
A lead comes in at 11pm. Here is what happens before your team opens the next morning.
Elapsed23:04
- 0123:04
Lead arrives
Missed call from an unknown number
- 0223:04
Captured
Number logged, contact record created
- 0323:05
Qualified
Service, urgency and location identified
- 0423:05
Routed
Matched to a technician and a free slot
- 0523:06
Booked
Written to the calendar, confirmation sent
- 0607:00
Team arrives
The job is already on the schedule
Human escalation
Anything the system cannot resolve is flagged, not guessed.
GoHighLevel builds
pipelines, follow-ups, and CRM automation
n8n & Make.com workflows
connects the tools you already use
Custom coding automations
for workflows that don’t fit a template
Analytics automation
reporting that updates itself
Sample board — illustration
Custom CRM Systems
Most teams end up working around their CRM instead of in it — stages that don’t match how they actually sell, fields nobody fills in, and the real pipeline still living in someone’s spreadsheet. We build the system around your process rather than bending your process to fit the software, then wire it into the automations so records update themselves. This includes:
Pipeline design
stages modelled on how your business actually wins work, so a record’s position tells you something real
Migration and clean-up
existing contacts, deals and history brought across and de-duplicated, so nothing is lost in the move
Roles and permissions
each person sees the records they need and nothing they shouldn’t, without a separate system to maintain
Reporting built in
the numbers you actually check, on the dashboard rather than in an export nobody runs
Web Development
A site is the front door to everything else we build. We develop websites and web applications that load quickly, work on every screen and for every input, and feed the systems behind them — so an enquiry becomes a record and a booking becomes a calendar entry, without anyone retyping it. This includes:
Marketing sites
fast, responsive builds designed to be found, read and acted on rather than simply looked at
Web applications
internal tools, dashboards and client portals for the work a spreadsheet has outgrown
Booking and enquiry flows
forms and scheduling wired straight into the CRM, so a submission arrives as a task and not an email
Performance and accessibility
built to load on a poor connection and to work by keyboard and screen reader, not retrofitted afterwards
Our toolkit
We’re platform-agnostic, we use whatever gets your business the best result, not whatever’s easiest for us.
Voice & telephony
- ElevenLabs
- Retell AI
- Vapi
- Twilio
Language models
- OpenAI
- Claude
Automation & CRM
- GoHighLevel
- n8n
- Make.com
Build
- Lovable
- Custom code
Who we work with
- HVAC
- Plumbing
- Interior Design
- Real Estate
- Law Firms
- Medical & Dental Clinics
— and any business ready to hand off repetitive work to AI.